Where It All Began
As buyers moved online, La Mazzoni reimagined how projects are explored — making the full experience accessible without the need for buyers physical presence.
From Idea to Experience
In just 45 days, PropVR delivered a high-fidelity digital twin of the 16-floor tower powered by RT application, immersive VR tours, and pixel streaming, to drive remote engagement and bookings
What We Built and How It Worked
We made it live and interactive
Users could step into La Mazzoni in real time—walk around, explore, and experience the space.
We designed a journey that adapts to you
Users can explore each room freely, with full control — no fixed flow, no restrictions.
We kept it instant and effortless
Pixel streaming made the experience load instantly on any device—no setup, no waiting.
We made it feel seamless
All features came together to create one smooth, easy experience—no matter where or how you explore.
The Value It Created
La Mazzoni’s digital showcase now helps the sales team connect easily with buyers from anywhere in the world. Beyond this single project, the solution establishes a scalable framework for similar high-rise developments seeking efficient, engaging, remote-first property sales.
Walkthrough & Renders
